ST. LOUIS, April 1, 2026 /PRNewswire/ -- Build-A-Bear, the experiential retailer known for "adding a little more heart to life," is celebrating April Fools' Day with a week-long prank that culminated ...
What started as an April Fools' prank is now a real plush that fans can buy in Build-A-Bear Workshops and online while supplies last In the days leading up to April 1, fans and guests began noticing ...
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