People are always asking “What should I expect when I start designing at 20nm using double patterning?” It’s a good question, but in many real aspects, the answer is “It depends,” and that is not very ...

From dot-matrix to 3-D, printing technology has come a long way in 40 years. But all of these technologies have created hues by using dye inks, which can be taxing on the environment. Now a team ...

What is color constancy and how does it trick our brain into seeing colors that aren't really there? WIRED's Robbie Gonzalez and neuroscientist David Eagleman use ambiguous photographs and giant props ...

Do you know more than 50 percent of microplastic pollution in our oceans comes from color paints? Almost every object that people throw into the ocean, whether it be a broken toy, a small bottle cap, ...

Paint brand Behr has announced 'Grounded', a rich olive green hue, as its 2027 Color of the Year ...

Forbes contributors publish independent expert analyses and insights. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around ...