Record matching and linkage is the foundation of most modern master data management systems. There are many different tools and techniques that can be applied to match records, ranging from exact ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

Extracting from structure rather than generating informationThe amount of information on the internet continues to ...

Over the last several years, the TV industry has taken big strides to become more data-driven. There is no question that technology has improved and innovations have made the video advertising ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

You’ve heard the buzz-words. You’ve sat through the briefings. During the past 18 months, the phrase “deterministic versus probabilistic” has escaped the dry textbooks of statistics and slithered its ...