I genuinely believe if every swimwear designer had to sit in front of a room full of mums before releasing a girls’ collection - the entire industry would look completely different overnight. Because mums aren’t asking for much. Coverage that actually covers. Fabric that stays put. Prints that make her feel magical. A zip that works. Nothing revolutionary. Nothing complicated. Just swimwear that was designed with the child in mind and not the trend, not the margin, not the aesthetic of the seaso
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I genuinely believe if every swimwear designer had to sit in front of a room full of mums before releasing a girls’ collection - the entire industry would look completely different overnight. Because mums aren’t asking for much. Coverage that actually covers. Fabric that stays put. Prints that make her feel magical. A zip that works. Nothing revolutionary. Nothing complicated. Just swimwear that was designed with the child in mind and not the trend, not the margin, not the aesthetic of the seaso
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